Finding Inspiration for Your Content Creation Moodboard

Whether you are new to social media or just trying to catch up with the rest of the accounts who are killing it with amazing content, here are some ideas for inspiration.

Martin Scorsese said: “Storyboards are not the only means of communication for what I imagine, but they are the point where I begin.”

Why moodboarding?


A moodboard is a collage of ideas that’s commonly used in fields like interior design, fashion, and graphic design. It can include just about anything — photography, designs or illustrations, color palettes, textures, descriptive words — anything that helps you define the direction of your project. It is a useful way to start the creative process. The blank page can be intimidating for anyone; the structure gives us a place to begin. With a rough outline of how the piece might end up, we can start brainstorming into each bucket and organize our thoughts in advance.

A moodboard is great for:

  • Brainstorming

  • Setting out visual cues for a photo shoot

  • Boosting your content productivity

Pay attention

Whether you’re out at a grocery store or a retail shop, pay attention to the typography, shapes, logos, placement, repetition. See if there is anything that inspires you. Take a photo to keep notes.


Moodboard resources

Look to places like stock photo sites, design galleries, color palette sites like or Design Seeds, the physical environment and physical objects, typography galleries like Typewolf, and of course Instagram and Pinterest.

  • Pinterest. Creating a board for each project is a great way to organize ideas found online. Boards can be made public or private (and shared with specific individuals).

  • Moodboard. Create free mood boards with no account needed. There are templates to help get started or create one from a blank design.

  • Moodzer. Moodzer is new to the scene (currently a beta app) but appears to have all the features needed to create stunning mood boards that are easy to share.

  • Adobe Spark. Adobe Spark makes it easy to create mood boards in formats that play nicely with other Adobe products. They offer plenty of flexibility for creating mood boards in various shapes and sizes, with a library of stock photos, fonts, and design elements.

  • Canva. Canva offers mood board templates and a variety of built-in fonts, design elements, and stock photos.

What to Include on a Mood Board

Images: These can include brand images, stock photography, product images, photos found on Instagram or other photo sharing sites, illustrations, and even things like logos.

Colors: Incorporating the design’s color palette is an important part of most mood boards and can be included as swatches or incorporated into images and other design elements.

Visual Metaphors: Visual metaphors are an important part of modern advertising and branding, and can be included if appropriate.

Words: Words that tie into the brand or message that should be conveyed can be an important part of any mood board.

Fonts: You should include specific fonts (or at least general font styles) into the mood boards for any design where the text will be prominent.

Textures: Any textures or patterns a design will incorporate should be included in the mood board.

Explanations: As needed, explanations for elements included in the mood board can add context and make it easier to see how all of the different parts will work together toward the end design.